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Case Study · Colorectal Surgery Clinic

Julian Ong Endoscopy & Surgery: Clinic Site

A colorectal clinic website for Dr Julian Ong in Singapore, covering services, locations, patient stories and a booking route with no referral needed.

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The Julian Ong Endoscopy & Surgery: Clinic Site website, built by Ditrapoint, shown on a laptop and a phone
Client
Julian Ong Endoscopy & Surgery: Clinic Site
Industry
Colorectal Surgery Clinic
Services
Website Design, Website Development
Location
Singapore
Built By
Ditrapoint

Client Profile

Who They Are

Julian Ong Endoscopy & Surgery is a Singapore clinic headed by Dr Julian Ong, a colorectal specialist that patients have come to trust. The practice centres on three things: endoscopy, perianal surgery and colorectal surgery. The clinics hold accreditation, and procedures may be Medisave-claimable.

There are clinics in more than one part of Singapore, each with its own address, phone number and opening hours. No referral is needed to book, which deserves to be said clearly on a medical site.

The Brief

What We Set Out To Do

Nobody enjoys looking for a colorectal specialist. The person searching is worried, and the site has to earn their trust quickly and quietly. We open with a hero that names the specialities, with booking buttons close at hand, then three short trust points on specialist-led treatment, surgical technique and accredited facilities.

The three service areas follow as cards, with a booking banner directly beneath, then patient stories in their own words. After that, the practical part: clinic locations grouped by region with addresses, hours and map links. An FAQ about referrals, conditions and Medisave settles the last doubts, and a simple enquiry form closes the page, with the phone number for anyone who prefers to call.

Our Solution

What We Built

  1. 01

    Specialities Hero

    A headline naming the specialities over a photo of the clinic, with buttons to book a consultation or browse the services.

  2. 02

    Three Trust Points

    One card holding three reassurances: specialist-led treatment, surgical techniques and accredited facilities.

  3. 03

    Service Cards And Booking Banner

    Cards for perianal surgery, endoscopy and colorectal surgery, with a booking banner right beneath them.

  4. 04

    Patient Stories Carousel

    Short patient quotes in a carousel, with a link to more stories.

  5. 05

    Locations By Region

    A tab per region, each showing the clinic's address, phone number, map link and opening hours.

  6. 06

    Questions And Enquiry Form

    An accordion about referrals, conditions and Medisave, followed by a short enquiry form.

The Finished Site

Scroll Through The Home Page

The full page as it looks on a desktop screen. Scroll inside the window to see every section.

The Julian Ong Endoscopy & Surgery: Clinic Site home page, top to bottom

Our Work

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