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Case Study · Online Income Coaching

Scale Smart

Scale Smart coaches digital entrepreneurs in Australia towards steady online income. We built a dark, editorial site for its programmes, advisors and reviews.

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The Scale Smart website, built by Ditrapoint, shown on a laptop and a phone
Client
Scale Smart
Industry
Online Income Coaching
Services
Website Design, Website Development
Location
Australia
Built By
Ditrapoint

Client Profile

Who They Are

Scale Smart is a coaching and mentorship business for digital entrepreneurs who want steady online income without building anything complicated. It promotes an AI referral system and offers two programmes: AI Evolution, and Scale Smart itself, which is one-on-one coaching.

Students are taught email marketing, organisation skills, time management, artificial intelligence and financial frameworks. The two advisors, Lucas Durante and Lachie Pior, do the coaching. Scale Smart PTY LTD is the company behind it.

The Brief

What We Set Out To Do

Coaching sells on feel as much as on content, and the feel here needed to be exclusive. A centred headline sits on a dark grid with Read Reviews and Get Started buttons, followed by an as-seen-on strip. The values appear in an orbit diagram. The two programmes are placed side by side over a numbered list of what is taught, and the advisors are introduced in two overlapping circles. Student videos and star-rated reviews follow, then a Let's Talk closing section, a scrolling wordmark band and a footer with the email and links.

Our Solution

What We Built

  1. 01

    Dark Grid Hero

    A centred headline on a dark grid with Read Reviews and Get Started buttons, plus an as-seen-on strip.

  2. 02

    Values In Orbit

    An orbit diagram that carries three value labels.

  3. 03

    Programmes And Yacht Backdrop

    The two programmes side by side on yacht imagery, above a numbered list of what is taught.

  4. 04

    Meet The Advisors

    Two overlapping circles that name the advisors, with a Discover Our Expertise button.

  5. 05

    Student Videos And Star Reviews

    A video player with thumbnails, followed by star-rated review cards.

  6. 06

    Let's Talk And Footer

    A silhouette photo beneath Let's Talk, a scrolling wordmark band and a footer with the email and links.

The Finished Site

Scroll Through The Home Page

The full page as it looks on a desktop screen. Scroll inside the window to see every section.

The Scale Smart home page, top to bottom

Our Work

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