Xue Ci

Client Profile

Who They Are

Xue Ci is a Financial Consultant and Certified Estate Planner in Singapore, and an Authorised Representative of AIA Financial Advisers Pte Ltd under LSY Group. Her career began with an AIA internship during university, and today she helps working professionals and families with insurance, retirement and legacy planning.

Her practice goes by the name #XclusiveCare and rests on four principles: exclusive care, long-term relationships, transparency and tailored advice. Her credentials include AIA Prestige Club, Million Dollar Round Table, Certified Estate Planner and a Bachelor of Business.

The Brief

What We Set Out To Do

Adviser websites tend to feel cold. Xue Ci wanted hers to feel like talking to a person, while still carrying every line the AIA representative disclosure requires. Our team opened the page with a pale hero: a headline, a Contact Me button, the AIA and Asia Advisory Network logos and her portrait. A white card pairs a seated portrait with her background and the people she helps. Four circular badges show her accreditations, and alternating photo and text blocks explain her four principles. Her areas of expertise fill seven icon cards, each with its own Learn More button. Client quotes in a slider and a Schedule A Strategy Consultation section with a social follow panel come last, above the terracotta footer and its financial disclaimer.