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Case Study · Wealth Management

Daniel Heng

Daniel Heng guides Singapore families and business owners through succession. We built a site with a calm, premium tone that ends in a short conversation.

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The Daniel Heng website, built by Ditrapoint, shown on a laptop and a phone
Client
Daniel Heng
Industry
Wealth Management
Services
Website Design, Website Development
Location
Singapore
Built By
Ditrapoint

Client Profile

Who They Are

Daniel Heng is a Senior Personal Wealth Manager and an estate and succession practitioner. He is an authorised representative of AIA Financial Advisers Pte Ltd under the LSY Group. He began advising in 2020 and works mainly with working professionals, their families and business owners who need a succession plan.

He holds Associate Estate Planning Practitioner, Institute of Banking and Finance Qualified and Associate Financial Consultant accreditations, along with Court of the Table, Million Dollar Round Table and International Dragon Awards. Three philosophies guide his practice: motivation for service, not being about the awards, and gratitude for the help of others.

The Brief

What We Set Out To Do

Calm and premium, with nothing shouting. Daniel's portrait opens the page with a headline about growing, managing and distributing wealth, followed by his biography and his three philosophies in alternating rows, so the reader meets the person before the trophies.

A dark grid of awards and accreditations comes next, followed by six service cards and a video from a client event. Testimonials come after that, and the page ends by inviting the reader to a 20-minute conversation through an Instagram button.

Our Solution

What We Built

  1. 01

    Wealth Headline Hero

    A headline about growing, managing and distributing wealth, Daniel's portrait, partner logos and a Learn More button.

  2. 02

    About Daniel

    A portrait beside a biography covering how he started, the tools he uses and his ongoing studies.

  3. 03

    Three Philosophies In Rows

    Text and image rows on alternating sides, one each for motivation, awards and gratitude.

  4. 04

    Awards And Accreditations Grid

    A dark grid of badges with their years.

  5. 05

    Service Cards And Event Video

    Six expertise cards, then an embedded video from a client event.

  6. 06

    Testimonials And Instagram Invitation

    A carousel of testimonials, an Instagram button inviting a 20-minute conversation, and a footer carrying the disclaimer.

The Finished Site

Scroll Through The Home Page

The full page as it looks on a desktop screen. Scroll inside the window to see every section.

The Daniel Heng home page, top to bottom

Our Work

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