Case Study · Marketing Education
Copyblogger Accelerator needed one long page capable of selling a coaching programme to a stranger. This is how our team ordered the argument.
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Client Profile
Copyblogger Academy is where Copyblogger teaches content marketing and copywriting. Its Accelerator programme is the premium tier, led by Charles Miller, CEO of Copyblogger, with his partner Tim Stoddart.
Members get coaching, a personal brand audit, critiques of their content, engagements from large social accounts and a seat in the Academy's course library. That is a great deal to explain, which is exactly why the page had to be long.
The Brief
A sales page has one task: take a person who has never heard of the programme and carry them all the way to the join button without losing them. The order matters. We open with a large headline about the Copy Creator method and a join button, then prove it works with a wall of member wins before anyone has to read an argument.
From there the page builds its case step by step. Three cards about the return on investment, a personal note from Charles so the reader knows who stands behind it, a side-by-side comparison of typical spend against what members receive, then the three deliverables with the price, an FAQ and a testimonial grid. Join buttons appear again and again, so the reader never has to scroll back up to say yes.
Our Solution
A large headline about the Copy Creator method, a short pitch and a button to join before the price doubles.
Analytics screenshots and member messages in a masonry grid, so the proof arrives before the pitch.
Three numbered cards on the philosophy, the 10x approach and one-to-one assistance.
A personal message from Charles with a bullet list of his background and a photo of him holding a toy car.
Two boxes next to each other: typical client spend on one side, what Accelerator members receive on the other.
The three deliverables numbered, a checklist with the price, an accordion of common questions and a testimonial grid.
The Finished Site
The full page as it looks on a desktop screen. Scroll inside the window to see every section.
Our Work
Real projects our team has delivered, from cafés and clinics to online stores and B2B companies. Hover over one to scroll through the site, or open it for the brief and what we built.
Your Project Next?
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