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Case Study · Financial Advisory

Goh Jia Jing

Goh Jia Jing in Singapore wanted a personal site as approachable as she is. We built one that presents her credentials and books strategy consultations.

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The Goh Jia Jing website, built by Ditrapoint, shown on a laptop and a phone
Client
Goh Jia Jing
Industry
Financial Advisory
Services
Website Design, Website Development
Location
Singapore
Built By
Ditrapoint

Client Profile

Who They Are

Goh Jia Jing, known as JJ to most people, is a senior financial consultant and estate planning professional in Singapore. She is an authorised representative of AIA Financial Advisers Pte Ltd within the LSY Group. She has worked in financial advisory since 2018, after watching her parents worry about retiring without a plan.

Her areas are financial advisory, wealth management, personal investment, retirement planning, mortgage planning and estate planning. Her accreditations include AIA FA Prestige Platinum Club, Million Dollar Round Table, Certified Estate Planner and Associate Estate Planning Practitioner.

The Brief

What We Set Out To Do

Credible and approachable are hard to achieve at the same time. This site had to manage both for Jia Jing and then get a strategy consultation booked. At the top, her portrait sits in a soft pink hero with the line Live Your Best Life With Proper Estate Planning and a Contact Me button. Her story and the way she works with clients come next, followed by six accreditation badges and six areas of expertise with icons.

Further down, an embedded video from a client event, a testimonial carousel and tabbed videos that decode insurance jargon and HDB ownership do the explaining, and a closing consultation offer with a second Contact Me button ends the page.

Our Solution

What We Built

  1. 01

    Soft Pink Hero

    Jia Jing's photo next to the line Live Your Best Life With Proper Estate Planning, with a Contact Me button and the Asia Advisers Network and AIA logos.

  2. 02

    Who Is Goh Jia Jing

    A full-length portrait beside her story, what brought her into the industry and how she works with clients.

  3. 03

    Awards And Accreditations

    Six circular badges for her awards, memberships and certifications.

  4. 04

    Areas Of Expertise

    A short introduction, six services with icons from financial advisory to estate planning, and a Learn More button.

  5. 05

    Event Video And Explainers

    A captioned video from a client appreciation event, a testimonial carousel and tabbed videos about insurance jargon and HDB ownership.

  6. 06

    Book A Strategy Consultation

    A group photo panel with social links beside a twenty-minute consultation offer and a Contact Me button.

The Finished Site

Scroll Through The Home Page

The full page as it looks on a desktop screen. Scroll inside the window to see every section.

The Goh Jia Jing home page, top to bottom

Our Work

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