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Case Study · Colorectal Surgery Clinic

Julian Ong Endoscopy & Surgery

Julian Ong Endoscopy & Surgery in Singapore wanted a clinic site that removes the awkwardness from colorectal care and gets consultations booked. We built it.

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The Julian Ong Endoscopy & Surgery website, built by Ditrapoint, shown on a laptop and a phone
Client
Julian Ong Endoscopy & Surgery
Industry
Colorectal Surgery Clinic
Services
Website Design, Website Development
Location
Singapore
Built By
Ditrapoint

Client Profile

Who They Are

Julian Ong Endoscopy & Surgery (Pte Ltd) is a Singapore practice that covers endoscopy of the upper and lower gastrointestinal tract together with colorectal work, from perianal surgery to minimally invasive surgery of the colon and rectum, for benign and malignant conditions alike. It is part of a group of Medisave accredited clinics across Singapore.

The surgeon behind the name is Dr Ong Kian Peng, Julian, a consultant general and colorectal surgeon. His interests include endoscopy, minimally invasive and laparoscopic surgery for colorectal cancer, robotic-assisted surgery and trauma surgery, and he teaches as an accredited instructor on the Advanced Trauma Life Support programme.

The Brief

What We Set Out To Do

Nobody likes discussing their colon. The first task of this site was to make common conditions of the colon, rectum and anus feel like nothing to be embarrassed about, and the second was to make booking a consultation the easiest step on the page. At the top, a photo of the waiting area sits behind Book a Consultation and Read More buttons. An About section explains in plain words why early checks matter, and Dr Ong is introduced straight after.

A purple booking card is then paired with three services described in everyday terms, a map with regional tabs covers both clinics with addresses, phone numbers and opening hours, and a Contact Us banner finishes the page. The phone number and email stay at the top of the page throughout.

Our Solution

What We Built

  1. 01

    Waiting Room Hero

    The clinic name over a photo of the waiting area, a line summarising the services, and Book a Consultation and Read More buttons.

  2. 02

    About The Practice

    A strong statement about complete colorectal care next to a plain-English paragraph on the value of early checks, with a Learn More button.

  3. 03

    Meet Dr Ong

    Dr Ong photographed in front of his certificates, with his profile and a Read More button beside him.

  4. 04

    Colorectal Services

    Endoscopy, perianal treatment and colorectal surgery explained in everyday language, next to a purple Booking Consultation card with a Book Now button.

  5. 05

    Clinics And Opening Hours

    A map with regional tabs, two clinic cards with addresses and phone numbers, and a panel of opening hours.

  6. 06

    Contact Banner And Footer

    A dark banner inviting visitors to get in touch through a Contact Us button, above a footer with the address and social links.

The Finished Site

Scroll Through The Home Page

The full page as it looks on a desktop screen. Scroll inside the window to see every section.

The Julian Ong Endoscopy & Surgery home page, top to bottom

Our Work

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