Skip to content
Run A Café Or Restaurant In JB? Get Your Website Designed FreeSee The Offer
Ditrapoint

Case Study · Financial Advisory

Kyle Tay

Kyle Tay is a Singapore financial consultant who plans with tools he built himself. We made a site that shows how he works and invites visitors to schedule a chat.

Get A Fixed Price Quote

Usually replies within 12 hours · Fixed price quote before starting

The Kyle Tay website, built by Ditrapoint, shown on a laptop and a phone
Client
Kyle Tay
Industry
Financial Advisory
Services
Website Design, Website Development
Location
Singapore
Built By
Ditrapoint

Client Profile

Who They Are

Kyle Tay works as a financial consultant and estate planning professional. He is an AIA FA Financial Director and an authorised representative of AIA Financial Advisers Pte Ltd. Money was a constant worry in the home he grew up in, and that experience led him into financial advisory after National Service.

Students and graduates come to him for budgeting, investment and insurance planning; parents come for retirement and legacy planning. Two tools he built himself, a Financial Freedom Calculator and a Cash Flow Analysis sheet, carry much of the explaining, and his team works under the AWM Group name.

The Brief

What We Set Out To Do

Person first, adviser second. That was the order in which we wanted visitors to meet Kyle, followed by a look at how he actually works through his planning tools, before any request to get in touch.

A plain promise about strategic financial planning opens the page, with his portrait, his network logos and a contact button that works with one tap. Three short paragraphs explain where he came from and his needs-based approach, and then screenshots of the Financial Freedom Calculator and the Cash Flow Analysis sheet take over. Six cards list his areas of expertise, a review slider follows, and with contact buttons already in the header and hero, the page ends with an invitation to schedule a chat and connect on Instagram.

Our Solution

What We Built

  1. 01

    Strategic Planning Hero

    Kyle's portrait and network logos beside a plain promise about strategic financial planning, with a one-tap contact button.

  2. 02

    About Kyle

    Three short paragraphs about where he came from and his needs-based approach, with a photo.

  3. 03

    The Two Planning Tools

    Screenshots of the Financial Freedom Calculator and the Cash Flow Analysis sheet, each with a line on what it does.

  4. 04

    Six Areas Of Expertise

    Six cards covering financial advisory, wealth management, investment, retirement, mortgage and estate planning.

  5. 05

    Written Reviews

    A slider of client reviews, each with a name, a role and a photo.

  6. 06

    Chat And Connect

    Team photos, a short problem and solution pairing, and a final call to connect on social media.

The Finished Site

Scroll Through The Home Page

The full page as it looks on a desktop screen. Scroll inside the window to see every section.

The Kyle Tay home page, top to bottom

Our Work

More Case Studies

Real projects our team has delivered, from cafés and clinics to online stores and B2B companies. Hover over one to scroll through the site, or open it for the brief and what we built.

All Case Studies

Your Project Next?

Want A Website Like This One?

Leave your details and someone from the Ditrapoint team will reply, usually within 12 hours, to talk through what you need and give you a fixed price quote. No obligation.

Get A Fixed Price Quote

Usually replies within 12 hours · Fixed price quote before starting