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Case Study · Estate Planning

Nicholas Goh

Nicholas Goh concentrates on estate and succession planning in Singapore. We built a site that tells his story and books strategy consultations.

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The Nicholas Goh website, built by Ditrapoint, shown on a laptop and a phone
Client
Nicholas Goh
Industry
Estate Planning
Services
Website Design, Website Development
Location
Singapore
Built By
Ditrapoint

Client Profile

Who They Are

Nicholas Goh is a financial consultant and an estate and succession practitioner. He is an authorised representative under AIA Financial Advisers Pte Ltd and part of LSY Group. He entered advisory in 2021, after planning his own parents' retirement showed him how little most people know about the subject.

He usually works with medium to high net worth individuals, but is glad to help anyone who wants a plan. He holds the Certified Estate Planner and Certified Affluent Wealth Advisor credentials.

The Brief

What We Set Out To Do

Estate planning rather than general advice: that was the position, and every section of the page supports it. Build trust through his story and credentials, explain where his expertise lies, and move the visitor towards booking a strategy consultation.

His portrait, network logos and a contact button sit next to a headline about living well through proper estate planning. Three paragraphs explain how he came into the industry and what keeps him there, a strip presents his two certifications with a Get In Touch button, six cards list his areas of expertise and a quote slider follows. A problem-and-solution section and a form requesting a call back close the page.

Our Solution

What We Built

  1. 01

    Living Well Hero

    Nicholas's portrait and network logos next to a headline about living well through proper estate planning, with a contact button.

  2. 02

    His Story

    Three paragraphs on how he entered the industry and what keeps him there, with a photo beside them.

  3. 03

    Two Certifications

    A strip showing his credentials, with a Get In Touch button.

  4. 04

    Six Areas Of Expertise

    Six cards from financial advisory to mortgage planning, with a Learn More button.

  5. 05

    Quote Slider

    Client testimonials with the reviewers' names and roles.

  6. 06

    Book A Strategy Consultation

    A photo of him speaking, a problem paired with its solution, then a closing form that requests a call back.

The Finished Site

Scroll Through The Home Page

The full page as it looks on a desktop screen. Scroll inside the window to see every section.

The Nicholas Goh home page, top to bottom

Our Work

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