Case Study · Career Bootcamp
NSF Bootcamp is a finance and career programme for servicemen approaching ORD. We built a long-form landing page that asks them to apply before the intake closes.
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Client Profile
NSF Bootcamp is aimed at full-time national servicemen who are a few months away from ORD, or just past it, and unsure what to do next. The programme covers personal finance and investments, high income skills, personality tests, finding your purpose and how financial advisers really build their income.
Places are limited. After the bootcamp, a small number of participants may be invited into a personal coaching programme, depending on how they took part.
The Brief
This page is written for one reader: an NSF with ORD in sight, wondering how to spend the next ninety days. It had to hold his attention with a video and a letter, answer the obvious question about whether this is a recruitment pitch, and leave him with one thing to do: apply.
It opens with a bold question about the next ninety days and a large video thumbnail directly beneath. A striped Click Here To Apply banner sits on either side of a short personal letter about why the bootcamp exists and who should attend. The topics are listed with icons on an olive panel, and the page closes with paragraphs that address the recruitment question and explain the limited intake.
Our Solution
A bold question for servicemen with months to ORD: what will you do with the next ninety days.
A large video thumbnail with a play button, directly beneath the headline.
A striped Click Here To Apply banner, placed once before the letter and once after it.
A short personal letter explaining why the bootcamp exists and who should apply.
An icon list of the bootcamp topics on an olive panel.
A direct answer to the recruitment question, a note about the limited intake, then a Case Studies heading.
The Finished Site
The full page as it looks on a desktop screen. Scroll inside the window to see every section.
Our Work
Real projects our team has delivered, from cafés and clinics to online stores and B2B companies. Hover over one to scroll through the site, or open it for the brief and what we built.
Your Project Next?
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Usually replies within 12 hours · Fixed price quote before starting
