Case Study · Marketing Education
Copyblogger Academy bundles courses, masterclasses and founder Q&A into one quarterly price. We built a dark sales page that makes that value plain.
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Client Profile
Copyblogger Academy is the membership programme of Copyblogger, the content marketing brand, run by Tim Stoddart and Charles Miller. Members receive a library of courses, ongoing education videos, masterclasses with guest experts and answers to their questions from the founders.
The pitch is simple: more than competing programmes offer, at a lower quarterly price.
The Brief
Value for money was the entire argument, so the page had to make it impossible to miss. The dark hero holds an access button and a row of as-seen-in logos. Three cards set out the Copy Creator philosophy, written and video reviews share a grid, and Tim and Charles each have a profile.
Four blocks cover the courses, playbooks, coaching and community, with a masterclass grid beside them, and the page ends with a checklist of everything included at the quarterly price and an FAQ.
Our Solution
A large headline about growing earnings through content, a short pitch, an access button and a row of as-seen-in logos.
Numbered cards about the Copy Creator philosophy, the 10x approach and expert assistance.
Written reviews and a video review in a mixed grid, with a load-more button.
Tim and Charles introduce themselves with photos and bullet lists.
Four numbered blocks covering six courses, post playbooks, coaching and community, next to a masterclass grid.
A checklist of everything included at the quarterly price, then an accordion of questions.
The Finished Site
The full page as it looks on a desktop screen. Scroll inside the window to see every section.
Our Work
Real projects our team has delivered, from cafés and clinics to online stores and B2B companies. Hover over one to scroll through the site, or open it for the brief and what we built.
Your Project Next?
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Usually replies within 12 hours · Fixed price quote before starting
