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Case Study · Financial Advisory

Darren Chia

Darren Chia works with medium to high-net-worth clients in Singapore. We built a site that introduces the person before the wealth management.

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The Darren Chia website, built by Ditrapoint, shown on a laptop and a phone
Client
Darren Chia
Industry
Financial Advisory
Services
Website Design, Website Development
Location
Singapore
Built By
Ditrapoint

Client Profile

Who They Are

Darren Chia is a Singapore financial consultant, personal wealth manager and estate planning specialist. He is an authorised representative of AIA Financial Advisers Pte Ltd and part of LSY Group.

His areas are financial advisory, wealth management, personal investment, retirement planning, mortgage planning and estate planning, and his clients are mostly medium to high-net-worth individuals.

The Brief

What We Set Out To Do

When you are looking for a wealth manager, the last thing you need is a wall of jargon. What you need is a sense of who the person is. Darren's page therefore opens with a serif headline, a cut-out portrait and a contact button, and then spends three paragraphs on how he started and how he works. A video from a client event comes next, and his areas of expertise fill six icon cards.

Why wealth management feels so complicated is explained in plain words, and the page ends with an invitation to a twenty-minute strategy session, with the regulatory wording and disclaimer in the footer.

Our Solution

What We Built

  1. 01

    Serif Headline Hero

    A serif headline on wealth, with a cut-out portrait and a contact button.

  2. 02

    Who Is Darren

    A photo beside the three-paragraph story of how he started and how he works.

  3. 03

    Client Event Video

    A full-width video card from one of his client events.

  4. 04

    Areas Of Expertise

    Six icon cards from financial advisory to estate planning, with a learn-more button.

  5. 05

    Why It Feels Complicated

    A plain explanation of why wealth management seems complicated, beside an event photo.

  6. 06

    Strategy Session And Footer

    The twenty-minute session invitation, social links, the regulatory wording and a disclaimer.

The Finished Site

Scroll Through The Home Page

The full page as it looks on a desktop screen. Scroll inside the window to see every section.

The Darren Chia home page, top to bottom

Our Work

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Usually replies within 12 hours · Fixed price quote before starting