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Case Study · Financial Advisory

Owen Bay

Owen Bay works as a financial consultant and estate planner in Singapore. We built a site that covers his personal and business planning and makes contact simple.

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The Owen Bay website, built by Ditrapoint, shown on a laptop and a phone
Client
Owen Bay
Industry
Financial Advisory
Services
Website Design, Website Development
Location
Singapore
Built By
Ditrapoint

Client Profile

Who They Are

Owen Bay is an authorised representative of AIA Financial Advisers Pte Ltd, an AIA FA Financial Director and part of LSY Group, working as a financial consultant and estate planning professional in Singapore. His interest in financial literacy began during National Service and grew while he planned his own parents' retirement; he became a consultant while on a scholarship studying Pharmaceutical Science at NUS.

For individuals he covers cash flow, investment, retirement and estate planning. For businesses, corporate solutions, keyman insurance and buy-sell agreements. He holds the Certified Estate Planner credential.

The Brief

What We Set Out To Do

Most advisers work with either individuals or companies. Owen does both, so the site had to position him as the single contact for either, show the full range of his services and make reaching him easy.

Next to his portrait and a messaging button, the headline talks about building a bay of wealth. His background and Certified Estate Planner badge follow, then a cream banner repeats the promise with a second contact button. Nine cards cover personal and corporate services, a dark quote slider comes next, and a problem-and-solution section closes the page with an invitation to message him on social media. Get in touch appears in the header, the hero, the mid-page banner and the closing section.

Our Solution

What We Built

  1. 01

    Bay Of Wealth Hero

    Owen's portrait and a messaging button next to a headline about building a bay of wealth through estate planning.

  2. 02

    About Owen

    Three paragraphs on his background, with his portrait and Certified Estate Planner badge beside them.

  3. 03

    Cream Promise Banner

    A one-line promise about giving purpose to your finances, with another contact button.

  4. 04

    Nine Service Cards

    Personal and corporate planning services in a grid of nine cards, with a Learn more button.

  5. 05

    Dark Quote Slider

    Client testimonials, each with a headline, body text and reviewer details.

  6. 06

    Strategy Consultation Call

    A photo paired with a problem and its solution, then a final invitation to message him on social media.

The Finished Site

Scroll Through The Home Page

The full page as it looks on a desktop screen. Scroll inside the window to see every section.

The Owen Bay home page, top to bottom

Our Work

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